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FAQ

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Concepts

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What is the difference between a person and an interest?

A person is the contact. An interest is one product-specific request by that person. See Persons and interests and Understand the Airlead data model.

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What is a channel?

A channel controls how eligible interests are distributed in Markets: sources, buyers, criteria, delivery, and activity. See Understand channels.

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What is the difference between a channel and a list?

A channel distributes leads in Markets. A list organizes received work in Company Platform. Both can ingest data, but they solve different jobs. See Markets and Company Platform and Lists.

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What is Delivery 1.0?

Delivery 1.0 is Airlead AI’s automated delivery module. It evaluates routing-ready interests according to your channel, buyer, criteria, capacity, and plan settings. See Manual delivery and Delivery 1.0.

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What is a transaction?

A transaction is the commercial record of one delivery to one buyer. Confirmation, Storno, payout, and settlement refer to that record. See Understand transaction states.

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Capture

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Do I need Make or Zapier to send leads into Airlead?

No. An API source can receive JSON directly through the Technik webhook flow. See Connect source via webhook.

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How do I prevent duplicate leads?

Use a stable externalId for retries, and configure duplicate detection by email or phone. See Prevent duplicate leads.

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When should I use CSV or email instead of a webhook?

Use CSV for files and migrations. Use email only when the partner cannot send JSON or CSV and the format is stable. See Import leads from CSV or upload links and Capture leads from email.

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Delivery

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Why is a lead in Airlead but not delivered?

Ingest and delivery are separate. Check channel placement, routing readiness, buyer eligibility, destination health, and Delivery 1.0 settings. See Troubleshoot a delivery.

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Can one interest go to several buyers?

Yes, when the delivery policy is Multi and slots remain. Exclusive is intended for one winning buyer. See Understand channels.

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Connect and Company

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How does Airlead Connect work?

Connect delivers between two Airlead workspaces with an endpoint, partnership, terms, and field mapping. Feedback and Storno can travel back to the sender transaction. See Airlead Connect overview.

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How do I get a Connect ID?

Open the receiving list or channel → Technik → Connect einrichten. The ID (AC-…) is issued immediately. A first production lead is only a later checklist step, not a requirement to create the ID. See Airlead Connect overview.

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Why can’t I create a Company workspace?

Company Platform is commonly invite-only. Ask your Airlead or Markets partner contact for an invitation. See Company quickstart.

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Billing and access

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Why don’t settlement totals match my transactions?

Check the period, counterparty, billable statuses, Storno timing, and filters. See Plans and settlements.

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Why is a feature missing or returning 403?

Check the active workspace, Markets vs Company Platform, your role, and the plan. See Roles and permissions and Common issues.

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Developers

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Where do I start as an integrator?

Choose the direction of data: For the product setup path, start with Connect source via webhook.