What is Airlead?
Airlead helps teams manage the complete path from a new lead request to delivery, feedback, and settlement.What Airlead helps you do
- Collect leads from forms, imports, partner systems, or other Airlead workspaces
- Keep contact data separate from product-specific requests
- Check quality, consent, required fields, and duplicates
- Decide which buyers may receive each request
- Deliver manually or use Delivery 1.0 in Airlead AI for automated delivery
- Track every delivery as a transaction
- Exchange confirmations, Storno, and other outcomes with partners
- Reconcile commercial activity in settlements
Two ways to work with Airlead
Markets
Markets is for teams that source and distribute leads. Operators work with channels, sources, buyers, pools, eligibility rules, delivery, and transactions.Company Platform
Company Platform is for teams that receive and work leads. Operators use records and lists to manage their process and can report outcomes to the sender through Connect. See Markets and Company Platform for a detailed comparison.Why the data model matters
Many lead systems use “lead” for a contact, a request, and a sales opportunity at the same time. Airlead separates these concepts:- A person is the contact.
- An interest is one request by that person for a product.
- A channel controls how eligible interests are distributed.
- A transaction records a concrete delivery to a buyer.