> ## Documentation Index
> Fetch the complete documentation index at: https://docs.airlead.de/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ

> Short answers to the most common Airlead questions, with links to the full guides.

# FAQ

## Concepts

### What is the difference between a person and an interest?

A **person** is the contact. An **interest** is one product-specific request by that person.

See [Persons and interests](/guides/records/persons-interests) and [Understand the Airlead data model](/guides/getting-started/data-model).

### What is a channel?

A channel controls how eligible interests are distributed in Markets: sources, buyers, criteria, delivery, and activity.

See [Understand channels](/guides/channels-delivery/overview).

### What is the difference between a channel and a list?

A **channel** distributes leads in Markets. A **list** organizes received work in Company Platform. Both can ingest data, but they solve different jobs.

See [Markets and Company Platform](/guides/getting-started/markets-vs-company) and [Lists](/guides/records/lists).

### What is Delivery 1.0?

Delivery 1.0 is Airlead AI's automated delivery module. It evaluates routing-ready interests according to your channel, buyer, criteria, capacity, and plan settings.

See [Manual delivery and Delivery 1.0](/guides/channels-delivery/auto-and-manual).

### What is a transaction?

A transaction is the commercial record of one delivery to one buyer. Confirmation, Storno, payout, and settlement refer to that record.

See [Understand transaction states](/guides/transactions/lifecycle).

## Capture

### Do I need Make or Zapier to send leads into Airlead?

No. An API source can receive JSON directly through the Technik webhook flow.

See [Connect source via webhook](/guides/lead-capture/webhook-setup).

### How do I prevent duplicate leads?

Use a stable `externalId` for retries, and configure duplicate detection by email or phone.

See [Prevent duplicate leads](/guides/lead-capture/deduplication).

### When should I use CSV or email instead of a webhook?

Use CSV for files and migrations. Use email only when the partner cannot send JSON or CSV and the format is stable.

See [Import leads from CSV or upload links](/guides/lead-capture/csv-upload) and [Capture leads from email](/guides/lead-capture/email-capture).

## Delivery

### Why is a lead in Airlead but not delivered?

Ingest and delivery are separate. Check channel placement, routing readiness, buyer eligibility, destination health, and Delivery 1.0 settings.

See [Troubleshoot a delivery](/guides/troubleshooting/delivery).

### Can one interest go to several buyers?

Yes, when the delivery policy is **Multi** and slots remain. **Exclusive** is intended for one winning buyer.

See [Understand channels](/guides/channels-delivery/overview).

## Connect and Company

### How does Airlead Connect work?

Connect delivers between two Airlead workspaces with an endpoint, partnership, terms, and field mapping. Feedback and Storno can travel back to the sender transaction.

See [Airlead Connect overview](/guides/connect/overview).

### How do I get a Connect ID?

Open the receiving list or channel → **Technik** → **Connect einrichten**. The ID (`AC-…`) is issued immediately. A first production lead is only a later checklist step, not a requirement to create the ID.

See [Airlead Connect overview](/guides/connect/overview).

### Why can't I create a Company workspace?

Company Platform is commonly invite-only. Ask your Airlead or Markets partner contact for an invitation.

See [Company quickstart](/guides/getting-started/company-quickstart).

## Billing and access

### Why don't settlement totals match my transactions?

Check the period, counterparty, billable statuses, Storno timing, and filters.

See [Plans and settlements](/guides/billing/plans-settlements).

### Why is a feature missing or returning 403?

Check the active workspace, Markets vs Company Platform, your role, and the plan.

See [Roles and permissions](/guides/team-security/roles-permissions) and [Common issues](/guides/troubleshooting/common-issues).

## Developers

### Where do I start as an integrator?

Choose the direction of data:

* send leads → [Lead ingest](/developers/lead-ingest)
* receive buyer deliveries → [Outbound delivery](/developers/outbound-delivery)
* report outcomes → [Partner lifecycle](/developers/partner-lifecycle)

For the product setup path, start with [Connect source via webhook](/guides/lead-capture/webhook-setup).