> ## Documentation Index
> Fetch the complete documentation index at: https://docs.airlead.de/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Airlead?

> An introduction to how teams capture, qualify, distribute, and work with leads in Airlead.

# What is Airlead?

Airlead helps teams manage the complete path from a new lead request to delivery, feedback, and settlement.

## What Airlead helps you do

* Collect leads from forms, imports, partner systems, or other Airlead workspaces
* Keep contact data separate from product-specific requests
* Check quality, consent, required fields, and duplicates
* Decide which buyers may receive each request
* Deliver manually or use Delivery 1.0 in Airlead AI for automated delivery
* Track every delivery as a transaction
* Exchange confirmations, Storno, and other outcomes with partners
* Reconcile commercial activity in settlements

## Two ways to work with Airlead

### Markets

Markets is for teams that source and distribute leads. Operators work with channels, sources, buyers, pools, eligibility rules, delivery, and transactions.

### Company Platform

Company Platform is for teams that receive and work leads. Operators use records and lists to manage their process and can report outcomes to the sender through Connect.

See [Markets and Company Platform](/guides/getting-started/markets-vs-company) for a detailed comparison.

## Why the data model matters

Many lead systems use “lead” for a contact, a request, and a sales opportunity at the same time. Airlead separates these concepts:

* A **person** is the contact.
* An **interest** is one request by that person for a product.
* A **channel** controls how eligible interests are distributed.
* A **transaction** records a concrete delivery to a buyer.

Understanding these four concepts makes the rest of Airlead much easier. Continue with [Understand the Airlead data model](/guides/getting-started/data-model).