> ## Documentation Index
> Fetch the complete documentation index at: https://docs.airlead.de/llms.txt
> Use this file to discover all available pages before exploring further.

# Markets quickstart

> Get from signup to a first successful delivery on Airlead Markets.

# Markets quickstart

Goal: verify one complete path from source to transaction before you automate delivery.

<Note>
  If the concepts below are new, read [Understand the Airlead data model](/guides/getting-started/data-model) first.
</Note>

## Before you begin

You need:

* an active Markets workspace
* one product you distribute
* one test lead that contains no real customer data
* one buyer or test endpoint

## 1. Set up the product

Open **Settings → Products**. Create or select the product and review the fields required to qualify an interest.

Product fields become the basis for source mapping and buyer criteria. Avoid changing field keys after integrations are live.

## 2. Create the channel

1. Open **Channels** and create a channel.
2. Select the product or interest scope.
3. Give the channel a name that identifies its supply or market.

The channel is where you connect supply, buyers, eligibility rules, and delivery activity. See [Understand channels](/guides/channels-delivery/overview).

## 3. Add one source

Choose the source that matches how the lead arrives:

* **Webhook** for structured, recurring system-to-system traffic — including direct website or CRM connections without Make or Zapier
* **CSV or upload link** for files and partner uploads
* **Email** for supported inbound email formats
* **Connect** for delivery from another Airlead workspace

For webhook sources, use the guided **Technik** flow: Verbinden → Sample → Zuordnen → Live. See [Connect source via webhook](/guides/lead-capture/webhook-setup).

Use a synthetic lead to test the source. Confirm that Airlead created the expected person and interest and that the product fields are populated correctly.

<Warning>
  Configure authentication for production webhook sources. An optional source secret that is left empty does not protect the endpoint.
</Warning>

## 4. Add one buyer

Create a buyer and configure its delivery destination. Then:

1. Attach the buyer to the channel or a linked pool.
2. Add only the minimum criteria needed for your test.
3. Confirm that the buyer is active and has available capacity.
4. Preview or inspect eligibility before sending.

## 5. Test a manual delivery

Start manually. This separates setup problems from automation behavior.

1. Open the test interest in the channel.
2. Confirm that it is ready for routing.
3. Select **Manually deliver** and choose the test buyer.
4. Verify that the buyer received the expected data.
5. Open the resulting transaction and check buyer, product, price, and status.

## 6. Enable Delivery 1.0 when the path is proven

Delivery 1.0, within Airlead AI, can evaluate routing-ready interests and start automated delivery according to the channel, buyer, pool, criteria, capacity, and plan settings.

Enable it only after the manual test succeeds. If it does not deliver, follow [Troubleshoot a delivery](/guides/troubleshooting/delivery).

## Success checklist

* [ ] The source created the expected person and interest
* [ ] Replaying the same external ID does not create an unintended duplicate
* [ ] Required product fields and consent data are present
* [ ] The interest is ready for routing
* [ ] The buyer is eligible and has capacity
* [ ] Manual delivery reached the buyer
* [ ] A transaction contains the expected commercial values
* [ ] Delivery 1.0 is enabled only if automated delivery is intended

Next: [Prevent duplicates](/guides/lead-capture/deduplication) · [Buyers, pools, and criteria](/guides/channels-delivery/buyers-pools-criteria) · [Understand transaction states](/guides/transactions/lifecycle)